'Toughest Sport On Dirt' Now Has An Equally Tough Tire Partner.

Cooper Tire is the official tire of the Professional Bull Riders (PBR) through its Built Ford Tough Series.

Cooper is taking center stage at every event in an eight seconds to glory competition where a truly rare breed of cowboy, along with the world's fiercest bucking bulls, will keep you on the edge of your seat. It's a showdown where every single second is tough, and where the race for the PBR World Championship is a long and fierce one.

At Cooper, when a fraction of a second really matters, you can count on our tires to make a difference. When a fraction of a second really counts at PBR, bull riding is at its best.

• Enter Big Rides in the Big Apple Sweepstakes
• Visit the PBR website
• Cooper Tire News Release
• Get the Facts
• Enter 'Toughest Sport On Dirt' Sweepstakes