'Toughest Sport On Dirt' Now Has An Equally Tough Tire Partner.
Cooper Tire, the official tire of the Professional Bull Riders (PBR) Built Ford Tough Series, is taking center stage at every event in an eight-seconds-to-glory competition, where there are no timeouts and no towels to throw in. There are only the rarest breed of cowboys, the fiercest bucking bulls and showdown after showdown where every single second is tough.
At Cooper, when a fraction of a second really matters, you can count on our tires to make a difference. When a fraction of a second really counts at PBR, bull riding is at its best.
